Leanings, Gleanings and Ruminations

Step Six of the Maturepreneurial Ten Steps to Starting a Business After 40 is about creating, choosing, or discovering the plan and platform you will use to engage with the ideal customer you identified in Step Five. I got startled Wow! Did I learn a lot writing this...

The long haul will feel shorter and more enjoyable if we take time to celebrate the small victories we achieve along the road to fulfilling big dreams. One Small Step for a Man or Woman By the time you're 40, chances are you've heard many times some form of the...

There is great advantage in knowing who your customer is before you start your business! It focuses your offering and it informs your sales and marketing activities. Getting to Know You In his most recent book, Beyond the E-Myth, Michael Gerber talks about the early...

I decided to combine Steps Three and Four of the Ten Steps to Starting a Business After 40 series because, unless you're seeking a business to purchase, as an entrepreneur, your search for a new business to launch will be biased and filtered by the...

This second of the Ten Steps to Starting a Business After 40 represents a personal challenge for me. In order to find out what you enjoy doing, you have to let yourself enjoy it first. And as much of an accomplishment as that might be, you may...

This first of the Ten Steps to Starting a Business After 40 may be easier than it appears for some of us; harder for others. We'll delve into each of the other nine steps in separate posts. Do you know what you're good at? For many of us, by the time we turn 40...

Our first official, but second chronological, post in which Christopher introduces the Maturepreneurial blog and ruminates on managing the admittedly self-imposed pressure to get things done.   Dear Reader, I’m Christopher. In future, I won’t make that...

Here are ten essential steps for starting a business after you're 40 years older, wiser, and saner; a road map for the journey to your future. Ten essential steps to starting a business after 40 years old Life looks different after you turn 40. And hopefully better....