Sonia Lovett is founder and owner of lifestyle blog, Style Beyond Age. Her goal is “to inspire women of all ages to be their best selves.”
Sonia Lovett was born in August of 1952 in Cape Town South Africa. She is from British and Italian descent and soon after she was born, her family moved to Argentina. Her grandfather had several ranches and had moved from Britain to help run a family business.
Sonia grew up in Buenos Aires, a very cosmopolitan, fashion-conscious city, under the influence of two very fashionable women: her mother and her grandmother. When Sonia and her sister were of age, they were sent to a school in Switzerland to finish their education.
Sonia has lived in many countries in South America. Fluent in both Spanish and English, she thinks in both languages and had a heavy British accent until she came to live in the United States for an extended period of time.
Sonia believes that living and visiting other countries fosters an open mind and greater receptivity to other cultures and ideas. Her love for fashion and travel were nurtured from an early age, when ideas regarding color and style made a notable impression. Her European sensibility, however, has always informed her choices and still do to this day.
Of her fashion tastes, Sonia writes on her website,
“I have noticed that at this time in my life I am embracing more color than I used to. A neutral pallet however is still the chicest thing around. I don’t wear many prints (I get bored easily) so I prefer to have solid colors and accent with accessories; you get so much more wear out of your clothes that way. I believe in family traditions and my sister and I have both saved family heirlooms which we wear to this day. I believe in great bags and shoes, tailoring and following trends in limited doses and only to the extent that they suit you.”
Today, Sonia and her husband make their home in Montana. They have a daughter who is a stylist living in LA and who Sonia says “inspires me to stay young and explore new possibilities.”
Sonia Lovett Show Notes
What did you do before you became a MaturePreneur?
What did your parents do?
Did either of your parents have the artistic background that you have shown?
Can you talk about where you were born and your childhood?
Did you go to school for design?
What are you doing now?
What is the name of your Instagram Handle?
Your website has the same name?
Do you get sponsored posts for Instagram?
What is the most successful idea you implemented for it?
Do you feel that you’ve been consistent?
How many years have you been doing that?
What is your least successful idea and how did you change tactics to fix it?
Are you doing anything to rectify it?
What is the best advice someone has given you in your life?
When you first started, did you come across any resistance from family or friends, and what did you do to overcome it?
Growing up, who was the most influential person to you?
Is there anything you wish you had known before you started your endeavor?
Is there any advice you could give to someone starting their venture that you haven’t already mentioned?