Steve Wilson, pictured with his wife and co-founder, Rebecca Wilson, is the managing partner of, a website offering innovative, custom luggage tags and name/ID solutions to world travelers, scuba divers, sports teams, and a broad range commercial businesses.

Steve Wilson and Rebecca Wilson, Your Bag Tag | photo

Listen to Steve

Steve Wilson is a 30-year veteran of the technology industry. He has held roles in digital strategy, web communications, product marketing, business development, and product-line management for international brands such as Walmart Inc., McDonald’s Corporation, Microsoft Corporation, and Oracle Corporation.

Steve and his wife Rebecca, co-founder of Your Bag Tag, first met when they worked together at Oracle.

Steve and Rebecca started Your Bag Tag in 2006 after a friend came to Rebecca with an existing luggage tag and asked if she could develop a better one. From that first prototype, Steve believed the couple could market Rebecca’s tags on the Internet. He developed a simple website and sales took off immediately. was born.

Here’s an image of that first tag:

Prototype luggage tag made by Steve Wilson and Rebecca Wilson for Your Bag Tag

Since their humble beginnings, the Wilsons have added an entire line of scuba and active water sports products. Dive product ideas came from Steve, who is a PADI Open Water Scuba Instructor emeritus with over 2,000 dives behind him. Twelve hundred of those dives took place in the cold waters of Monterey Bay, California where he taught. The other 800+ dives occurred in many of the beautiful dive locations around the world.

The Wilsons provide custom tag solutions for dive shops, resorts, private and commercial aviation companies, and a broad range of other industries.

Steve Wilson Show Notes

Your Bag Tag
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What did you do before you became a MaturePreneur?
What were you doing before PC’s?
Where you still at the companies that you mentioned when the PC’s came out?
Let’s talk about McDonalds?
What do you do now?
What gave you the idea of going from working at McDonalds to that idea?
Do you work at something else or is this your business now?
Do you have to work there or is the business self-sustaining?
What is one of the most successful ideas you implemented for the business?
Are you talking about SEO in particular?
What is your least successful idea and how did you change tactics to fix it?
Do you still have the stuff that you bought for that?
Is there anything that you did that catapulted you to the next level of your business?
Can you give advice to someone just starting out on their own entrepreneurial venture?
What is the most surprising thing you have discovered once starting your endeavor?

Quote from Steve Wilson's Maturepreneurial interview

Steve & Rebecca Wilson | Your Bag Tag Pinterest pin image for

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