Sara Delaney is a UK fashion stylist turned blogger who is never knowingly caught without her trusty Nikon by her side. She founded her blog, Notes From a Stylist, in 2009 while living in New York.
As a fashion stylist by trade at Lobler & Delaney for more than a decade, Sara Delaney found that styling the ladies of New York was getting in the way of really experiencing the city. She decided it was time to learn new stuff, grab adventure by the horns, and after a series of fashion journalism classes, her fashion and lifestyle blog was born.
Notes From a Stylist initially started as a place to share fashion finds, muse about style inspiration, and document Sara’s exploits. But as family and everyday life marched on, dragging her past the dreaded 40-year mark (only to find that she didn’t turn into a pumpkin and was still quite besotted with shoes and sequins!), the blog morphed into a resource for how to keep your fashion mojo on track.
Newly refurbished, Sara’s blog is positioned to channel her fashion styling nous into a community where women can find anything from how to work the seasonal trends, to new interior finds, right through to quick and easy recipes.
Along the way, Sara has worked with world-class brands like The White Company, Designers Guild, Harrods, Barbour, Astley Clarke, and Liberty London, but she is always happy to collaborate with new brands that are the right fit for the blog.
In addition to her blogging work, Sara also consults on social media projects, helping people set up and run their digital presence online. Currently, she is working with leading facialist Lisa Franklin and advising the social media campaign for The Wild At Heart Foundation’s major charitable event in June.
Sara was recently named in Fashion Monitor’s Top Influencers over 40 list and is quoted in The Times article: The Rise of the Midlife Instagrammers by Alex Gorton.
Sara Delaney Show Notes
What did you do before you became a MaturePreneur?
Take me through a day as a stylist?
Did you enjoy it?
Would you just go in for one day, or would it be more of a process?
Have you had anyone that everything they pull out of their closet just wasn’t appropriate?
That must be expensive for them?
What is the name of your blog?
And you can’t change it now?
Once you started, what is the most successful idea that you implemented for the business?
What is the evergreen idea that you talked about?
So it’s a tool on your website?
What was your least successful idea and how did you change tactics to fix it?
How long do you think it took you to figure it out?
Do you still do the stylist thing where you go to someone’s house, or is it basically an online thing for you?
Do you see pictures of people that you are working with online?
Was it hard when you decided to work full time on your blog, was it hard leaving the stylist part of your job?
After you began is there anything that catapulted you to the next level in your business?
Is there anything you wish you had known once you started your entrepreneurial venture?
What is the best advice that someone has given you?
Did you come up against any resistance from friends or family and what did you do to overcome it?
What is the most surprising thing you’ve discovered since you started your endeavor?