Cathi Nelson is founder and CEO of the Association of Personal Photo Organizers; a community dedicated to serving the needs of its members through training, support, and collaboration with industry partners.

Cathi Nelson, Association of Professional Photo Organizers (APPO) | Headshot

Listen to Cathi

Cathi Nelson fell in love with photography as the photo editor of her high school yearbook. She soon found herself working two jobs to save enough money to buy her first professional camera. From the day of that first purchase, Cathi became the photo historian of her family and friends.

Years later, after her adopted son was placed in her arms, Cathi developed a passion for creating life book photo albums that she used to tell his personal story and how he came to be part of their family. She soon found herself sharing this passion with others and ultimately she built a profitable business out of teaching others to create life book photo albums of their own.

By 2007, Cathi noticed a change as consumers shifted to digital photography; she found herself helping people not only with their printed photos, but with their growing digital collections as well. Recognizing that this problem was only going to accelerate, she founded the Association of Personal Photo Organizers; a community dedicated to serving the needs of its members through training, support, and collaboration with industry partners.

APPO has also played a key role in establishing a code of ethics that sets high standards for the rapidly growing life photo industry.

In addition to being the CEO of APPO, Cathi is a sought-after speaker and author of Photo Organizing Made Easy. She remains firmly rooted in her vision to empower others to use visual storytelling as a means of preserving and sharing their personal life journeys.

Cathi Nelson Show Notes


Cathi Nelson


NBC Article


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Photo Organizing Made Easy – Cathi Nelson
The End of Membership as we Know it – Sarah L. Sladek


What did you do before you became a MaturePreneur?
When you said your paycheck was shrinking, was it because you were working as a contractor or were you an employee?
What is the name of your business?
When you first started, did you go into people’s homes, or did you hire people to go into people’s homes?
You say it’s a membership model, do they pay you yearly?
How many people belong?
How would you help these people or organizations, by telling them how to do it?
What is the most successful idea that you implemented for your business?
What is your least successful idea and how did you change tactics to fix it?
Was there any repercussions because they “broke up” with you?
Is there anything you wish you could have done differently?
After you began, is there anything that catapulted you to the next level of your business?
Has there been anything that you said yes to that you later regretted?
What is the most important advice that you’ve gotten from somebody?
What is the most surprising thing you’ve discovered since you started your endeavor?
What is the biggest problem that you see in the entrepreneurial space at the moment?
How did you weather the lull in your business?

Quote from Cathi Nelson's Maturepreneurial interview

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