Douglas Burdett, founder of B2B marketing agency Artillery and host of The Marketing Book podcast, on starting successful new business ventures after 40.

Douglas Burdett, The Marketing Book Podcast | headshot

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Douglas Burdett is the principal of Artillery, a business-to-business marketing agency he founded in 2001. He is also the author of two blogs: Fire Support and Forward Observer and the host of The Marketing Book Podcast.

Launched in January 2015, The Marketing Book Podcast was listed on iTunes as the #2 Business Podcast two months later. The podcast is a weekly show that interviews bestselling authors about their books to help listeners keep up with the smartest thinking in the quickly changing field of modern marketing.

Douglas began his career in the world of New York City advertising, where he spent ten years working for industry giants J. Walter Thompson and Grey Advertising. Douglas worked another four years at a Virginia Beach advertising agency before deciding to launch his own business.

Before his business career, Douglas graduated from the Virginia Military Institute. He served as a U.S. Army artillery officer in Germany for three years. When he got out of the army he went back to school to earn his MBA.

Douglas tells me that, in lieu of a mid-life crisis, he started performing standup comedy!

Douglas Burdett Show Notes

Websites: Artillery, LLC | Marketing Book Podcast
Twitter: Marketingbook
LinkedIn: Douglas Burdett

Books: (The following are Affiliate links. I have partnered with Amazon and if you click and buy any book, I will receive a small percentage of the sale, at no extra cost to you. Thank you for supporting MaturePreneurial!)

Platform, Get Noticed in a Noisy World – Michael Hyatt
The E-Myth Revisited – Michael Gerber
The New Rules of Marketing PR – David Meerman Scott
Traction – Gabriel Weinberg and Justin Mares

What did you do before you started your entrepreneurial venture?
Did you enjoy your time in NYC?
What is so exciting to you about advertising?
Once you decided to start your own business, what did you start?
Did you start the business with someone else or is it your own business?
When you decided to start your own business, what gave you the courage to start it?
How long did it take you to get your first client?
What is an RFP?
You talk about wine and roses, do you think when you started it happened fairly fast for you?
When you started your business, what was your most successful idea that you implemented?
Can you talk about the book you were recommending earlier when we were talking before I started recording?
What’s the best advice you’ve ever gotten from somebody?

Mitch Joel

Douglas Burdett Quote

Douglas Burdett for Pinterest

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